This is a billboard advertisement on highway 880 in the SF bay area (at Montague.) I took note of it because my guess is that Mentor would not spend big bucks to place such an ad anywhere else in the world.
They did spend the money because they expect many people to be familiar enough with verilog HDL to care and then look it up when they get to work. This means that the flow of engineers on this route is very high indeed.
In this regard, the bay area is a very unique place.
* You may also see tech specific billboard ads on highway 101 as you approach the SF airport traveling northbound.