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April, 2007

  1. “what a piece of Acrobat!”

    April 29, 2007 by Saar Drimer

    Adobe does not like people using their product names as verbs, specifically, “photoshopping” is not allowed.

    Trademarks are not verbs.
    CORRECT: The image was enhanced using Adobe® Photoshop® software.
    INCORRECT: The image was photoshopped.

    (emphasis not mine)

    Over the years I’ve grown to hate the bloated, often-crashing, slow going, Acrobat Reader. When my system (or browser) is slow, or not responding, the first thing I try is to kill the Acrobat process. That usually does the trick. It’s a poor product, to say the least.

    So it occurred to me that as a response to their prohibition of the verbing of their product names, I’ll start using “Acrobat” in all sorts of new ways, like so:

    “This product is a piece of Acrobat®!”
    “I just Acrobatted myself. Acrobat®!”
    “This plum tastes like Acrobat®.”
    “He’s got Acrobats® for a brains.”
    “Get out of here, you Acrobatting® piece of Acrobat®”
    “I Acrobat® you not!”

    Got some more?