Can someone explain to me why people feel compelled to advertise the car lot they bought their car on their license-plate frame? It makes no sense to me. I might do it of I got the car for free. People don’t put a big sign on their house with the contractor’s name on it, right? Why do it with cars? I think it was in some movie where a car salesman said that the greatest feeling for him is screwing somebody over the price of a car and then having them bring their friends to be screwed as well.
I think people are so oblivious to advertisements that they don’t even think about it anymore. Ads are all around us and it might seem natural to keep the frame on the car and never think about that fact that IT IS free advertising. After all, people pay $44.99 for a sweatshirt wholly consumed by a GAP logo; it is no surprise that some people are now selling ad space on their body parts.
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Sina · May 26, 2005 at 11:14
Saar,
Damn you. Now I have to go and take that stupid license-plate
frame off my car :-).
Sina
PS: Why I haven’t do that yet? laziness!
Vince · May 27, 2005 at 09:56
People aren’t doing it consciously. The dealer puts it on, hoping that you won’t change it for some time and therefore their dealership gets free exposure at every red light.
How’s that any different than my company logo frames that I put on our cars? They were free. My company gets free exposure. It holds my license plate firmly to the car. Win-win.
Stuart Berman · May 27, 2005 at 20:52
And the benefit of splashing someone’s logo across my garments? They get additional free advertising and I get… I get… I get to look cool?
Win-Dumb? Win-Vain? Win-Freier!
Stiennon · May 29, 2005 at 08:28
Those license plate frames bug me too. The worst is when the dealer puts a sticker on the back of your new vehicle. I have noticed that if you splash a little gasolene on the sticker the first time you fill up it peels off easily. (Do not be smoking a cigarette when you do this!)