This ad seems to be saying, ‘call us, we’ll screw your company, regardless of their guilt or innocence’. It’s payback time and you don’t need to get hurt in inflicting damage to people you dislike.

The BSA typically goes after smaller companies in a geographic region then work their way up the food chain (since the legal battles are daunting unless you have a lot of precedent you carry). Then they look for things like fonts and media files. You don’t have to be found holding illegal files, it is enough if you can’t prove how they were acquired…. a real asset management nightmare. They ‘fine’ you then get you to join their program. The only reasonable defense for a company that can afford it is to refuse the BSA entry to your property and fight any allegations tooth and nail. Get them to prove that some employee is acting according to policy by pirating software – and of course ensure that your company has explicit policies against software piracy and exhibit due diligence.